I honestly don't know how much the PVR viewings count
They do count, because broadcasters realize that people are moving to a 'watch when it's convenient' mode of watching. The Americans might be an extreme case, but for all shows, there's published ratings for +3 day and +7 day viewing.
As for skipping ads - the broadcasters are very much aware that the world is changing around them, and they need to figure out how to change with it. There was actually one show I remember posted all ads to YouTube, and people watched it for some reason. But there are other ways to solve this problem.
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timeasmymeasure
Re: Ratings again
Date: 2014-03-12 04:27 pm (UTC)They do count, because broadcasters realize that people are moving to a 'watch when it's convenient' mode of watching. The Americans might be an extreme case, but for all shows, there's published ratings for +3 day and +7 day viewing.
As for skipping ads - the broadcasters are very much aware that the world is changing around them, and they need to figure out how to change with it. There was actually one show I remember posted all ads to YouTube, and people watched it for some reason. But there are other ways to solve this problem.